Sjóvá-Almennar líftryggingar hf.
Sjóvá-Almennar líftryggingar is the largest life insurance company in the country.
Sjóvá-Almennar líftryggingar hf. is a subsidiary of Sjóvá-Almennar tryggingar hf., and the headquarters of both companies are located at Kringlan 5 in Reykjavík. Sjóvá’s branches across the country also provide customer service and insurance advice for the company. All daily operations of the life insurance company are outsourced to Sjóvá.
Information about the company’s Life and Critical Illness Insurance can be found here.
Sjóvá-Almennar líftryggingar hf., which until the end of 2003 was named Sameinaða líftryggingarfélagið hf. (Samlíf), was founded on May 1, 1985. However, the company has a longer history dating back to 1934 when Life Insurance operations began in Iceland with the establishment of the Life Insurance Division of Sjóvá, which, in accordance with a legislative change in 1976, was transformed into a limited company under the name Líftryggingarfélag Sjóvár.
The company was formed through the merger of Líftryggingarfélag Sjóvár hf. and Líftryggingamiðstöðin hf.
In 1989, the Life Insurance portfolios of Almennar líftryggingar hf. and Líftryggingarfélag Varðar hf. were transferred to the company, and its market share has remained between 30% and 35% in recent years.
Board of Directors
Alternate Board Members
The Executive Director of the company is Steinunn Guðjónsdóttir.