Last week, Prósent and Stjórnvísi presented the results of the Icelandic Customer Satisfaction Index for 2024. Sjóvá ranked highest among insurance companies, with 69.1 points and a significantly highest score in the insurance market, earning the gold mark of the Satisfaction Index.
This is the eighth consecutive year that Sjóvá ranks first, making it the only insurance company to have achieved this milestone so many times in a row in the Satisfaction Index.
We are proud and grateful that our customers are the most satisfied in the insurance market. Above all, this recognition motivates us to continue striving for even greater excellence.
Winners of the Icelandic Customer Satisfaction Index 2024 – Gold Recipients
• Indó: 84.4 points among banks
• Dropp: 84.2 points among postal service companies
• Costco Fuel: 81.0 points among fuel and charging stations
• IKEA: 78.2 points among furniture stores
• Nova: 77.9 points among telecommunications companies
• Krónan: 74.1 points among grocery stores
• A4: 73.8 points among office supply stores
• Icelandair: 72.3 points among airlines
• BYKO: 71.5 points among hardware stores
• Sjóvá: 69.1 points among insurance companies
About the Icelandic Customer Satisfaction Index
The Icelandic Customer Satisfaction Index is an association owned by Stjórnvísi and conducted by Prósent.
Several factors influencing customer satisfaction are measured, such as expectations, brand image, service quality, and value. The Satisfaction Index is based on three questions:
1. Overall, how satisfied or dissatisfied are you with your experience with the company?
2. Considering all your expectations of the company and your experience with it, to what extent does the company meet your expectations?
3. Now imagine the perfect company. How close is [the company] to that ideal?
The Satisfaction Index score is calculated on a scale of 0–100, where a higher score indicates greater satisfaction.